Editors and reporters are constantly slaving over hot deadlines. And no one helps them more to meet these deadlines than reliable industry experts and trusted authorities who rapidly provide information and add clarity to feature articles and news stories — Read more
If you happen to have a business, an event, services to offer or a product to sell, there’s nothing better than getting a free publicity. A free publicity can get you the chance to be noticed and have your services Read more
1. Pitch on topic. Don’t waste people’s time. They’re busy enough; they don’t need more email plugging up their inbox or other correspondence that is off-base and off-topic. And they’ll black list you. And they’ll tell their friends. Trust me. Read more
Knowing what you can do to increase your chance of getting free media coverage can be of great value and benefit to you and your business. All too often, I hear of people who want to get free media and Read more
If you’re thinking about trying to get free press coverage in magazines or newspapers, whether it’s in local media, a regional media outlet or syndicated media – one thing you want to identify and avoid are common mistakes people make Read more
If you are looking for ways to improve your press release writing and get more targeted traffic to your website, then you should read this article. Using press release effectively will get you more interested people browsing through your website Read more
A company’s success can hinge on the relationship they have with the public and how they are perceived in the media. Some companies choose to try and handle all of these matters from the inside with their own PR department Read more
In today’s business world, the image and reputation of your business is critically important. And therefore, it is essential that businesses and organizations have an effective and strategic public relations program and positive and healthy media relations. Too many businesses Read more
When you pick up the newspaper or a magazine, what are you looking for? I’ll bet it’s either entertainment or information. And unless the information you want regards something to buy, you’re probably not zeroed in on the ads. Right? Read more
It wasn’t long ago that public relations were considered a poor stepchild to advertising. The big companies would regularly commit the big bucks to buy big blocks of time on national television shows to reach as many potential customers as possible. Read more