All business, from multimillion dollar companies to small local shops, want the same things: more sales, strong customer loyalty, and continued growth. There is no question that you appreciate your customers and enjoy the opportunities to show them your gratitude Read more
All enterprises from the small local businesses to the large companies have at one time or the other used promotional pens for business promos. But while the huge businesses have millions to spend on promotional campaigns and on advertising and Read more
As a business owner, consistency is important, whether you are branding your name by offering services to others, or you are promoting a product someone needs. Make consistency a habit with your connections – when attending networking events, sending emails, Read more
The other day I was talking to an entrepreneur who had a new fruit drink, one of those new power drinks which he was trying to market. One of his considerations was to make the bottle unique, trendy, and use Read more
Political campaigns and yard signs go hand-in-hand. In terms of cost-per-exposure, it’s difficult to find a more-effective way to promote your political campaign than to use yard signage. It’s important, however, to have a clearly-defined strategy for your campaign promotion, Read more
As time progresses, so do techniques. Naturally the definition of marketing remains the same; promote your product/brand, build consumer attraction, sales increased. But the methods we use to market our services have substantially developed. Using the ‘Four Ps’ formulated by Read more
Mortgage brokers took the brunt of the criticism for the subprime mess and the collapse of the housing market that followed. In the eyes of the average consumer, mortgage brokers seemed to be the ones pushing homebuyers into products that Read more
Web-to-Print allows you to design and order your gift cards online. This has several advantages over traditional ordering methods. In Web-to-Print, the entire gift card designing, ordering, and processing procedure can be accomplished through an easy-to-use website. From uploading original Read more
Multichannel marketing is a form of marketing that uses a variety of methods to reach potential and existing customers. Channels can include a retail store that a customer can actually walk into, an online website, email, catalogue, or text message. Read more
Years ago when I had my first Practice, there was no internet and no emails. Facebook and social media did not exist and Holistic Practitioners did not have websites. So what did we do to get clients and patients? Well Read more