It is well established that networking is one of the most crucial aspects of business development. Indeed, it is often true that growth depends more on who you know, than many other factors. There is simple logic fueling this argument, and it is mostly an issue of being recognized over the tumult of other individuals who offer similar services. In today’s world of business there are countless institutions that all offer very close to the same services. Yes, your company may have its own personal touch, but in the end it is not necessarily all that different from others that offer similar products. The true difference is in you: the representative. Therefore, finding success as a business owner comes to selling yourself as a representative of your company just as much as it comes from offering quality products. This is where business cards enter into the equation.
Using business cards effectively is a great way to introduce both yourself and your company to a prospect. A good business card and conversation with a prospect can bring in new business, be shared from customer to customer and sometimes even reach people who are not interested in your company’s services at the time when the card is presented.
Many people, upon receiving a business card will, out of politeness, not just throw it away. Instead it will wind up in a drawer or on a bulletin board. Then, when that individual needs your services, the card is there waiting. These kinds of results are not always as simple to produce as it might sound. Just throwing together a business card and handing it out will not suffice. As with all forms of advertising, the medium must be good, and of a quality that represents your company. Designing an impressive business card is within anyone’s grasp.
Perhaps the most important rule of business card design is to make the card simple, and easy to read. The purpose of this form of advertising is to give potential customers a good first impression; they do not need to know everything about your company. Sometimes a name, a phone number and a website can be enough. It is tempting to fill the entire card with information and not waste any of the cardboard’s surface area. However, doing so can be a waste of time and money. If a potential customer has to hunt through unessential information to find what he or she wants at first glance, then the card might simply be tossed away. Clutter must be avoided at all costs. That said, a small picture of you, your company logo, or some other identifying mark is essential, and adding a splash of color will draw attention to a design that can otherwise be very simple in nature. If you feel as though you cannot possibly refrain from giving a detailed description of your services, then use the back of the card.
It is a bit unconventional to cover the back of the business card with information, but if your company offers very rare or specialized services of any sort, then it may be a strategy that can work for you. The front of the card must have some open space to let the text breathe and be seen, but the back can be filled up if you need more space. This allows a potential customer to view essential information quickly and easily, and then, if his/her interest is piqued, turn the card over.
With all of the use that your card will hopefully get, it will need to be sturdy. Using cheap cardboard or flimsy non-paper based products is a sure-fire way to have your business card wind up in trash cans all around your region rather than on bulletin boards throughout your target areas. If your card cannot hold up to a healthy amount of wear and tear, it will not survive. This is one area that should not be overlooked. Doing this will allow your card to stand out among the competition, and give it an edge.
The most important tip for impressive business card design is to go for a clean, professional look. The card should be attention grabbing, but it needs to look professional as well. No matter what services you offer. An overly colorful business card can look childish. On the other hand, being too bland will prevent your work from getting noticed in the first place. Make sure that your card has a few distinctly professional traits. It should be clean, efficient in its use of space, provide all of the essential information with nothing unessential, have a little bit of creativity, enough to stand out but not so much that it seems gimmicky, and make a good first impression. Advertising is paramount to your company’s success, and an impressive business card can ensure a good front line to any advertising campaign.